Від Чайника до Стартапу

Find and articulate your idea. This is about curiosity, observation, and turning vague excitement into something you can test.

• Write down your idea in one sentence — what it is, who it's for, why it mattersDE Canvas →
• List your motivations — passion, impact, mission, or obsessionRaison d'Être →
• Identify what you already have — skills, assets, network, knowledge
• Segment the market — who could possibly use this?Market Segmentation →
• Pick one beachhead market — the smallest segment you can dominate first
• Create an end user profile — demographics, behaviors, pain points
• Estimate your beachhead TAM — how big is this specific market?
• Name your beachhead persona — a specific fictional user

Test your assumptions with real people. This is where most startups fail — by skipping. Talk to customers before you build.

• Define the life cycle use case — how does the user discover, adopt, use, pay?
• Write a high-level product spec — what it does, not how it's built
• Quantify your value proposition — how much time/money/effort do you save?QVP →
• Identify your first 10 target customers by name
• Conduct 10+ customer interviews — listen, don't pitch
• Define your Core — what can you do uniquely better than anyone?
• Map your competitive moats — network effects, switching costs, brand
• Run a crash test — smallest possible experiment to validate demand

Create your Minimum Viable Business Product. Not just a product — a business that works end to end, even if tiny.

• Define the Decision-Making Unit — who says yes, who influences, who vetoes?
• Map the customer acquisition process — how do they find you?
• Choose your business model — subscription, marketplace, SaaS, licensing...Business Model →
• Set your pricing framework — what you charge and whyPricing →
• Calculate Customer Lifetime Value (LTV)LTV Calc →
• Design your scalable revenue engine
• Estimate Cost of Customer Acquisition (COCA)COCA →
• Build your Minimum Viable Business Product (MVBP)
• Prove that dogs will eat the dog food — get real usage, not just signups

Expand beyond the beachhead. This is about sustainable growth, follow-on markets, and building something that outlasts you.

• Identify follow-on markets — where do you go after the beachhead?
• Create your product plan — what's next after MVBP?
• Build a financial model — P&L, cash flow, 5-year forecastFinance →
• Prepare your pitch — narrative, data, visionPitch Guide →
• Define your scaling strategy — partnerships, channels, geography
• Set up tracking metrics — what numbers tell you if you're winning?
• Establish governance — board, advisors, decision frameworks
• Plan fundraising — how much, from whom, on what terms